BONGA – Brand Identity for a Jazz-Inspired African Café
Bonga is more than a café — it’s a celebration of rhythm, soul, and Afrocentric expression. This branding project draws deeply from the cultural richness of African jazz, infusing every touchpoint with a sense of musicality and movement. The visual identity is unapologetically expressive: vibrant pastel color blocks evoke summer heat and street-side joy, while bold, oversized typography pulses with the cadence of spoken word and brass instruments.
The tone is playful yet rooted — from the upbeat slogans (“We don’t walk, we dance”) to the hand-drawn elements that nod to heritage crafts and contemporary street culture. Custom illustrations and layered textures bring warmth and spontaneity, while the curated typefaces balance nostalgic flair with modern sharpness.
Whether it’s a takeaway cup or a mural on the café wall, Bonga creates a sensorial experience — inviting guests not just to sip, but to sway, to gather, and to feel. It’s branding as performance: vibrant, social, and alive with culture.
